shhhhhhhh - The Future is here

"Innovation and Marketing drive Growth".
If you break business down into its simplest drivers Innovation and Marketing are the two leaders of growth, with out them nothing else matters, If your not innovating and marketing your not growing.

Yes there are many many other factors that go into growing a business; from passionate and happy staff to keeping your fingers on the financial pulse but all that is impossible without Innovation and Marketing. If you don't have marketing, you don't need a sale team - no one will know about you, there is no point building the best motorcycle in the world if no one hear's about it.
My idea of innovation is Constant and Never Ending Improvement to every element of your business and yes that includes you! it's staff, it's leader!
The greatest choke-hold on any organisation is the physiology and psychology of its leadership team.

At braaap Innovation and Marketing are in constant review, maybe we don't always use these labels, but as a growth company your always innovating, your in a constant state of change, Innovation is the sexy name for proactive change. As a growth company your consistently fine tuning, improving, testing, measuring and implementing new marketing activities to have your stories heard.

One of the most exciting innovations here at braaap is the Launch of the braaap silent.
We are super proud to be one of the, if not the first petrol based motorcycle manufacture to launch an electric powered bike off the production line.

This is an innovation to our product mix that lines up beautifully with our position as a brand and inline with our mission to make Motorcycling more accessible and more fun.

Silence is the ultimate in accessibility 

We have a world class product! Now to see how well we can market this thing to the world!

See Below some PR and my story to our staff about why Electric / Silent Dirt biking excites me!

Whats your latest innovation? and more importantly How do you Plan to market it?

PR:

"The braaap Silent is the brain child of braaap motorcycle's Brad Smith and Catavolt's Jon Eggenhuizen
Smith Said " its our mission to make motorcycling more fun and more accessible, Silence is the ultimate in accessibility, think about it, "where would you ride if noise was not a restriction?"

The braaap 88cc 4 stroke is a "Superlite" bike made for adults, its the Ultimate Fun bike and braaaps #1 selling bike in Australia and the USA. The "braaap Silent" runs identical componentry as the 4 stroke model the revolution is the Catavolt Electric Power Plant.

Set to tear up backyards across the country this May, The braaap Silent will launch right after its USA Debut at the World Electric Supercross title in Vegas on May 5th.

"We are super excited to be racing at the biggest race in the world for our sport, our whole mission is to build a bike that is affordable yet competitive, last year we beat the $10,000 custom built bikes to a title in the petrol powered class, and we were on a $4000 bike. Our aim is to do the same this year in the electric class, put our $3990 bike up against the $11,000 bikes and show the world that the braaap silent is a world class product"

The all new braaap Silent, is powered by a 48v Catavolt Powerplant, with 100nm of torque this 55Kg machine is the ultimate way to tear up your backyard with out the neighbours hearing a thing. "

Brad's Chat with the braaap Staff.

Hey Guys

Great News.

We just launched the Pre order webpage for the braaap Electric Bike. THE braaap SILENT!

They will be ready to sell/collect end of March (maybe early april)

At the moment people can pay $500 to secure their bike.

We only have 20 left.

These things are awesome !!! I've been smashing the BMX track on mine

Same power as an 88cc 4 stroke braaap (10HP ish)

but dead quiet!

Think about it, where would you ride if noise wasnt a restriction????

I'll have Demo Bikes down to give Y'all a spin as soon as we can, Jamie, Jordan, Lisa, Pauly, Kayne and Brando at braaap frankston have also been tearing up our car park and local BMX track on the Silent. Give them a buzz and ask them about it! So pumped to give you a spin on one!

In the mean time stay tuned for more video and pic's.

We all need to understand the position of this product and remember we are not trying to replace the petrol powered bike, its our mission to make motorcycling more fun, and more accessible. 

A silent bike is the ultimate in accessibility, you can ride anywhere!!! and Holy Shit that is cool!

The backyard track you've been dreaming about, Well now the neighbours wont even know your shredding laps!

I go to the bmx track, or my mates backyard and rip motos! How cool is that for Vegas Training! 

The other day i was at the BMX track ripping moto's whilst a game of cricket was on 50m from me, an old lady hanging her washing out right on the back fence of where i was ripping, the groundsmen were going about their work and not a person complained! Meanwhile I'm feeling like Chad Reed blowing berms and smashing the track in dead silence!!! Its UNREAL!

How many times have you not ridden somewhere due to noise?

The ultimate training bike! Pro riders ride pitbikes to fine tune their corner speed, on a braaap you have to maintain corner speed if your going to put down a fast lap , on a 450cc you can blow the corner, loose your line and grab a fist full of throttle to cover up your mistake, you do that on a braaap your lap time is shot, this is why when chad reed won his first AMA title him and Nate Ramsey lived next to each other and each week they would play on their pit bikes, sure they had a stack of fun pit biking but it also to kept their BMX style skills high, made them ride with Momentum increasing corner speed and pumping the jumps to keep the rear wheel on the ground.

David Pingree is an AMA supercross hero, he runs troy lee honda race team, and works for racer x mag now when he was racing pro level and winning AMA titles he raced and still does race pitbikes for fun and for corner speed + intensity, I spoke to him as he raced against me in vegas. He still gets the TLD honda boys out on pitbikes for this exact reason. Actually before Blake Bagget was Pro and killing everyone on the AMA circuit (I mean the year before) he won the mini moto SX in Vegas whilst riding for David Pingree's mini moto team, Corner Speed my friends! 

The braaap is so much fun cause you can ride it above your ability, you throw it round like its a BMX on steroids and hold it pinned everywhere. Top Speed is not the thing that pumps adrenaline through your veins, its corner speed! go and hit a corner faster than you think you should, Ride above your ability, Hang it out, Ride on the edge, That will get the veins popping. A superlite bike is the ultimate fun bike, go and hit a BMX styled track on your braaap silent, you'll see!

At braaap all we sell is fun, No one needs our products, All we sell is fun.

Its our job to share stories that inspire people to wanna ride.

Share how much you love riding and Why. What has riding done for you. You'll inspire people to go and Live.

The braaap Silent is Like backyard cricket for thrill seekers!!! everyone can get involved!!! LOL

Enjoy!

braaaaaaaaaaap

call me with any questions!

DIRB IT UP - The Book

Hey Guys,

Happy New Year!

Its action time for 2013, Time to put rubber on the ground after a January Jam packed with fun, family and friends.

January was spent mostly home (where I grew up) in Tasmania and finished off  in Melbourne.

In the last 8 weeks of 2012 we did a whole year's worth of sales in comparison to the year before. It was a monster end to the year, We spent 8 weeks on the road cold calling dealers right across the country, I mean right across the country, it was Nut's! Man I love cold calling, I'll have to do a Blog on the Cold Calling Adventures later! You will laugh!

So its 2013.

Time to hit the ground Running.

Lots of new projects here, but today I wanted to share with you a little snippet out of the book "DIRB it UP" Do it Real Big. I've been asked to write a book. More info on publishing etc soon but for now have a read, I'd love your thought's and if nothing else take some time to yourself to create your vision for 2013. 

Through this book It’s my mission to help you play your game at a higher level.

Einstein said, “Compounding is the most powerful force in the universe”

I’m obsessed with Compounded Growth and how you create consistent  compounded Growth in Your Life and in your organization.

Growth is not something you can go to school and Learn, it’s not a certificate on your wall. Growth has no finish line, it’s a moving target.

Growth is a personal pursuit that every one of us has within us; to be more, do more, and create more.

Growth is a universal force, a need that drives us to go from an infant to an adult, a force that everyone of us has inside of us from birth, a force that drives us to use our gifts and talents.

 

I’m excited to share my Journey with you. I’ve been asked to share my story and the lessons I’ve learned in taking my vision as a young person in high school and turning it into an award Winning, multi million dollar business.

I don’t say this to impress, I haven’t written this book to impress you, but I’d love to impress upon you the power of GROWTH, The power of lifting yourself and the people around you to new heights   

I’m grateful to have grown up in an awesome family where our parents created a growth culture.

My sister and I learned from the beginning that

You earn your way through life.

You have to create your own Value.

Mum parented us with Intent, both my parents came from Government housing and they sure as hell didn’t want to go back.

Each day on the way to school we would listen to the personal development coach, Tony Robbins and of a night we would read “Rich Dad, Poor Dad”.

We understood that we attend school to learn to read, write and interact, but Mum made it clear that school wouldn’t teach us how to live an abundant life. These lessons would have to come from Role Model’s, from book’s and from seminars.

We are the most fortunate generations to ever live.

No other time in History has given people access to the speed of and to the amount of information that we have.

No other time in history has allowed us to climb the “Class” Ladder. From Lower Class to Upper Class.

We live on an even playing Field.

We are no longer held back by opportunity.

We are not held back by education or information.

We are not held back by connectivity.

We live in a world where you can you tube the greatest speech’s in time, for free. You can Tweet your greatest idol and you can sell a vision to the world from your home.

We pay $15 to go and watch a Movie that some one has spent 100s of millions producing. A standard weeks wage will buy you a ticket to Fly across the other side of the world.

We live in a world of abundance.

This book is intended to share my journey, the lessons I’ve learned, the challenges growth has thrown at me, the highs and the low’s.

It’s designed to remind you that we are not alone when we chase a dream, when we pursue growth.

The fastest way to get any where in life is to find someone who has done what you want to do, then do what they do. That’s how I have and continue to learn my way through growth. Like growth, learning never ends. I’ve spent countless hours on the phone, at the coffee shop, in seminars, reading books, listening to interviews and learning from people who have grown against the odds, people who have survived the growth curve.

This book is my opportunity to pay it forward, to share the Lessons I’ve learned and to help you play your game at a higher level.

Thanks heaps for joining me.