Hey whats up! I'm sitting in my new office at the braaap Frankston store... Well its more of a war room than anything else! I got butchers paper covering the wall's so I can write down stacks of ideas! I love it..LOL At the moment I'm putting together my presentation for a gig next week.VAL is a conference for the coordinators and the Teachers of Vocational and Applied Learning in the education department of Tassie. Its a designing futures conference! check it out here http://www.education.tas.gov.au/infostream/general2009/march/27mar/professional2/?a=264566
I'll let ya know how I go!
Have an awesome weekend!
Brad
Saturday, June 20, 2009
What is mini motocross?
Mini motocross is a scaled down version of full size motocross, the braaap bikes we ride are Like a BMX on Steroids and we race tracks that are built specifically for our bikes, its heaps of fun its more intense racing than full sized motocross and far more affordable.
Mini Motocross tracks take all the same obstacles that are on a full sized motocross track (usually about 2km long) and put it all into a jam packed action stacked track usually about 400m long!
Mini motocross started when professional racers in America used to get on their kids mini bikes and play around, it evolved from that into the sport of its own that it is today!
Mini Motocross tracks take all the same obstacles that are on a full sized motocross track (usually about 2km long) and put it all into a jam packed action stacked track usually about 400m long!
Mini motocross started when professional racers in America used to get on their kids mini bikes and play around, it evolved from that into the sport of its own that it is today!
Tuesday, June 16, 2009
Why Retail..... the braaap store....
When I first started to import the braaap bikes into Australia I was selling them through dealers across the country. Volume was awesome, we were selling a great amount of braaapster's. But my goal was to get the sport pumping! We had a problem that although the dealers were selling decent amounts of bikes they were not passionate about our product, they didn't share our vision to help get mini motocross pumping in Australia. I had to make a massive decision and I decided that if braaap was to be everything I dreamed it would the bikes would need to be sold by passionate people who love what they do. Who wanted to build a sport! A lifestyle!
at the time when i first started bringing the braaap bikes to Australia I was wholesaling to dealers right across the country, they were selling great volume.
but the problem was they weren’t selling them how they needed to be sold, they didn’t have any spare parts, they didn’t promote the racing and build the sport and they didn’t treat the braaap customers how they needed to be treated.
I had a grand plan to build a braaap store, it would be like a surf shop but for motocycles, it would have all the accessories and protective gear, mechanics and spare parts, all the casual gear and cool stuff to go with the braaap lifesetyle and most of all it would be operated by people who loved what they do! I was told it’d never happen, motorbikes and street wear wont sell under the same roof. I had no option but open the braaap store myself. So 3 years ago I cut of all my dealers around the country and decided braaap bikes would be sold strictly from braaap stores only (went from multiple dealers in each state to 1 braaap store in Launceston Tasmania!) THIS IS WHEN BRAAAP LAUNCESTON was born.
at the time when i first started bringing the braaap bikes to Australia I was wholesaling to dealers right across the country, they were selling great volume.
but the problem was they weren’t selling them how they needed to be sold, they didn’t have any spare parts, they didn’t promote the racing and build the sport and they didn’t treat the braaap customers how they needed to be treated.
I had a grand plan to build a braaap store, it would be like a surf shop but for motocycles, it would have all the accessories and protective gear, mechanics and spare parts, all the casual gear and cool stuff to go with the braaap lifesetyle and most of all it would be operated by people who loved what they do! I was told it’d never happen, motorbikes and street wear wont sell under the same roof. I had no option but open the braaap store myself. So 3 years ago I cut of all my dealers around the country and decided braaap bikes would be sold strictly from braaap stores only (went from multiple dealers in each state to 1 braaap store in Launceston Tasmania!) THIS IS WHEN BRAAAP LAUNCESTON was born.
Why mini motocross
It no secret that Motocross has always been my passion!
About 6 years ago I was shown some videos from America of a new version of our sport...minimotox or pitbike racing. At the time i was racing 250cc and 450cc bikes. Mini Motocross took everything we do on full size bikes but it was on a shorter tighter track, it was intense! I started watching videos on the internet, I saw that All the professional riders had mini bikes. The crusty demons rode minibikes, my racing idols rode them for fun and in America the sport was pumping! They even had a world championship inside the new Orleans arena at Las Vegas, with 15,000 fans and thousands of dollars up for grabs. The sport got me pumped
For those of you who don’t know what motocross is, it is off road racing, on man made dirt track with jumps,berms and other obstacles. Full size motocross track are usually about 2km long, Mini Motocross racing takes all the obstacles and fun but intensifies it by putting it into an intense track usually about 400m long with jumps up to 70ft. The best way to describe Mini motocross is that its like BMX on Steroids!
About 6 years ago I was shown some videos from America of a new version of our sport...minimotox or pitbike racing. At the time i was racing 250cc and 450cc bikes. Mini Motocross took everything we do on full size bikes but it was on a shorter tighter track, it was intense! I started watching videos on the internet, I saw that All the professional riders had mini bikes. The crusty demons rode minibikes, my racing idols rode them for fun and in America the sport was pumping! They even had a world championship inside the new Orleans arena at Las Vegas, with 15,000 fans and thousands of dollars up for grabs. The sport got me pumped
For those of you who don’t know what motocross is, it is off road racing, on man made dirt track with jumps,berms and other obstacles. Full size motocross track are usually about 2km long, Mini Motocross racing takes all the obstacles and fun but intensifies it by putting it into an intense track usually about 400m long with jumps up to 70ft. The best way to describe Mini motocross is that its like BMX on Steroids!
Thursday, June 4, 2009
So True
"Success is not the key 2 happiness. Happiness is the key to success. If Ulove what you are doing, Uwill be successful." Albert Schweitzer
So true! Thank God we have such a happy team at braaap! We love what we do! I'm so greatful to be able to work with the people we have at braaap!
So true! Thank God we have such a happy team at braaap! We love what we do! I'm so greatful to be able to work with the people we have at braaap!
Wednesday, June 3, 2009
Whats Up!
Hey Guys
Sorry its been a long time between post's. Its been a crazy few weeks! It seems like a life time ago we were inside the new orlean's arena at the world Mini Sx titles Las Vegas style, its only been 3 weeks!
We have signed on the dotted line for the brand new and massive braaap HQ in Victoria. The property will be home to the braaap Frankston store, braaap wholesale warehouse and of course head office!
We have a cool area for potential franchisee's to come and talk about the braaap business and the opportunities we have at braaap! Recruiting franchisee's is a massive project as we are so strick on making sure we choose partners to grow with who share the same vision, the same passion and the same excitement we do at braaap!
We are here to create a pumping network!
We are so lucky to have such an awesome team of people to work with. Ive just got home from a staff meeting. They are always fun!
We have started to use MP3 Audio to so we can all grow, instead of reading books we can now listen to the same information in the car on the way to work! We are always looking for new ways to make learning and growing fun! We grow together!
Last weekend was a massive weekend! We had the V8 supercars in town. We set up a trade stall. as usual we had the Pogo sticks on display and they always make the day fly bye! Had a few of the drivers sitting on the bikes and keen as mustard to get into the braaap action! On the same day we had a braaap club race day in Launceston and it was a massive success! Every one had a blast. Thanks heaps to all the club members who put in and helped get it done! And of course we had braaap Hobart and braaap Launceston stores open all weekend as per usual! and to top things off we are were 2 men down! Again this couldnt have happened if the braaap crew were not as passionate as they are! We seriously have an awesome team! We are so lucky as we say. Proximity is Power!
Have you ever experienced a business that has such passionate people?
How about the fact that the braaap staff if they are not working on the weeekend are riding, I love mondays as we get to share our riding stories from the weekend! Who we took riding and talk about the tracks! We call this bench racing! Alot of the fun comes from taking new people riding! getting new riders involved!
Tomorrow we have the team from DC strategy in Melbourne coming over to Hobart for our final induction and training day on franchise recruitment. Im keen as because we are taking them riding at the braaap Hobart track once the office work is done! It's their first time on a bike! they are braaapster riding virgins! I feel a little evil as Ive told them we are heading straight to the supercross track to tackle some jumps! hahaha think the boys are a little worried of my ideas! especially considering its pooring with rain right now!!!hahaha It feels so cool to finally say that our Franchise system is ready to roll! This has been 3 years in the making! We started the first braaap store with the intention to Franchise Australia wide. The reason why we had to create the braaap store concept in the first place is because when I first designed the braaap bike and imported it to Australia I sold them through dealers across the country, Although volume and sales were great My dream was to build a sport, build a culture, build a tribe of pumping mini motocross enthusiasts. We needed passion and we needed the braaap brand to be sold by people who loved what they do and believed in the braaap brand! The dealers were in it for a quick sale and that was it. We needed more so the only option was to buy back all the braaap bikes and roll out a network of stores that would be, the braaap stores! Stores that had a difference, stores that were fun! We needed to be in control of how our sport and our bike and our brand was being retailed! This is when braaap Launceston was born! We started to look into ways to roll out a network of stores across the whole country, If the sport of mini motocross is thrive it needs a support network driven by the retailers! It needs braaap! It needs passion! Oh yeah.... and we love to dream big!!! then turn that dream into action! and then reality1 So enter DC Strategy, I knew we would need the best growth advisor's in the county if this was going to be successful! DC Strategy is the most successful franchise and growth company in the country and Id like to know of any one on the planet who is better! As we say proximity is power. We contacted the guys and shared my vision! To open stores across the whole country! They told me I needed to prove to them it worked... Go and build 2 successful braaap stores, "prove they run with out you Brad and then come see us in a year or so!" In the mean time we had many changes to make, many systems to put in place. And the most exciting learning curve Ive ever been on!
We have been working with DC Strategy for about 12 months focused 100% on building a system and model so the braaap store can be duplicated! Every thing from the passionate people with in to the look of the store to the systems that run the store! After some very big days and nights! Lots of travel! Lots of learning and lots of growing we are ready!
shit ill finish this tomorrow its getn late and I have to go trade the US dollar against the aussie dollar so we can import at better rates!
thanks heaps for reading, I hope you get something out of it! Dream Big! braaaaaaaap
Sorry its been a long time between post's. Its been a crazy few weeks! It seems like a life time ago we were inside the new orlean's arena at the world Mini Sx titles Las Vegas style, its only been 3 weeks!
We have signed on the dotted line for the brand new and massive braaap HQ in Victoria. The property will be home to the braaap Frankston store, braaap wholesale warehouse and of course head office!
We have a cool area for potential franchisee's to come and talk about the braaap business and the opportunities we have at braaap! Recruiting franchisee's is a massive project as we are so strick on making sure we choose partners to grow with who share the same vision, the same passion and the same excitement we do at braaap!
We are here to create a pumping network!
We are so lucky to have such an awesome team of people to work with. Ive just got home from a staff meeting. They are always fun!
We have started to use MP3 Audio to so we can all grow, instead of reading books we can now listen to the same information in the car on the way to work! We are always looking for new ways to make learning and growing fun! We grow together!
Last weekend was a massive weekend! We had the V8 supercars in town. We set up a trade stall. as usual we had the Pogo sticks on display and they always make the day fly bye! Had a few of the drivers sitting on the bikes and keen as mustard to get into the braaap action! On the same day we had a braaap club race day in Launceston and it was a massive success! Every one had a blast. Thanks heaps to all the club members who put in and helped get it done! And of course we had braaap Hobart and braaap Launceston stores open all weekend as per usual! and to top things off we are were 2 men down! Again this couldnt have happened if the braaap crew were not as passionate as they are! We seriously have an awesome team! We are so lucky as we say. Proximity is Power!
Have you ever experienced a business that has such passionate people?
How about the fact that the braaap staff if they are not working on the weeekend are riding, I love mondays as we get to share our riding stories from the weekend! Who we took riding and talk about the tracks! We call this bench racing! Alot of the fun comes from taking new people riding! getting new riders involved!
Tomorrow we have the team from DC strategy in Melbourne coming over to Hobart for our final induction and training day on franchise recruitment. Im keen as because we are taking them riding at the braaap Hobart track once the office work is done! It's their first time on a bike! they are braaapster riding virgins! I feel a little evil as Ive told them we are heading straight to the supercross track to tackle some jumps! hahaha think the boys are a little worried of my ideas! especially considering its pooring with rain right now!!!hahaha It feels so cool to finally say that our Franchise system is ready to roll! This has been 3 years in the making! We started the first braaap store with the intention to Franchise Australia wide. The reason why we had to create the braaap store concept in the first place is because when I first designed the braaap bike and imported it to Australia I sold them through dealers across the country, Although volume and sales were great My dream was to build a sport, build a culture, build a tribe of pumping mini motocross enthusiasts. We needed passion and we needed the braaap brand to be sold by people who loved what they do and believed in the braaap brand! The dealers were in it for a quick sale and that was it. We needed more so the only option was to buy back all the braaap bikes and roll out a network of stores that would be, the braaap stores! Stores that had a difference, stores that were fun! We needed to be in control of how our sport and our bike and our brand was being retailed! This is when braaap Launceston was born! We started to look into ways to roll out a network of stores across the whole country, If the sport of mini motocross is thrive it needs a support network driven by the retailers! It needs braaap! It needs passion! Oh yeah.... and we love to dream big!!! then turn that dream into action! and then reality1 So enter DC Strategy, I knew we would need the best growth advisor's in the county if this was going to be successful! DC Strategy is the most successful franchise and growth company in the country and Id like to know of any one on the planet who is better! As we say proximity is power. We contacted the guys and shared my vision! To open stores across the whole country! They told me I needed to prove to them it worked... Go and build 2 successful braaap stores, "prove they run with out you Brad and then come see us in a year or so!" In the mean time we had many changes to make, many systems to put in place. And the most exciting learning curve Ive ever been on!
We have been working with DC Strategy for about 12 months focused 100% on building a system and model so the braaap store can be duplicated! Every thing from the passionate people with in to the look of the store to the systems that run the store! After some very big days and nights! Lots of travel! Lots of learning and lots of growing we are ready!
shit ill finish this tomorrow its getn late and I have to go trade the US dollar against the aussie dollar so we can import at better rates!
thanks heaps for reading, I hope you get something out of it! Dream Big! braaaaaaaap
Subscribe to:
Posts (Atom)