Thursday, July 9, 2009

Why Franchising?

Hey whats up! thanks for checking out my blog again!

I got asked today by a potential braaap franchisee. Why Franchising?

Motocross has been my passion for ever! Its the sport we have enjoyed as a whole family!
My dream was to help get the sport of mini motocross pumping in Australia!

When i first discovered pitbike racing The sport of mini motocross was (and still is!) absolutely pumping in America! In Australia at the this time people where selling pitbikes. But There was no one doing it properly!

When I first started braaap I had dealer's right across the country! W.A. to QLD, NSW, VIC, TAS ! The dealer's sold a decent number of bikes, the volume was great! But my dream, my passion was and still is! to get the sport pumping in Australia! For this to happen firstly we needed a bike that could hold up to the punishment we put them through, be affordable to every one and equally as important we needed them to be sold through retail stores that shared the same vision! The vision to build something awesome! A pumping sport that the whole family can enjoy! We needed stores that would support the whole mini motocross scene and motorcycle lifestyle! Stacks of spare parts! Mechanics, Tracks, Coaching, Racing and rider development! Education programs! Casual and street clothing! Sticker's, hot ups, All the big brands and everything else! all under the one roof!

Mini motocross as a sport needed a retail support network to drive it forward!
This needed to be Australia wide!
We created the braaap store! Proved the idea worked on a local level! Then repeated the process to prove the 1st store wasn't a fluke!

Remember my passion, My dream was and is to get the sport of mini motocross pumping in Australia! Mini Motocross need's a retail support network Australia wide!

The most successful way to build a successful, tried and tested retail network is franchising!

Enter DC Strategy!
I have been in contact with DC Strategy, The company who i believe is the best growth and franchise company in the Australia! they have worked with, Boost Juice, one of Australia's greatest franchise networks in history! DCS have worked with and built so many successful franchise network's that I would not work with any other company!
I've been taught the fastest and most effective way to learn any thing is to find some one who has done what you want to do, learn from them, do what they do, then do it better!
This is why I was so set on working with only DC strategy! They are the best! When we first contacted DC Strategy 3 or 4 yrs ago they turned braaap away said go and do this and this then come back to us. I did what they asked then they said ok that's excellent now go and do it again with another store! prove it isn't a fluke! We built braaap Hobart and got it pumping! Then they said "OK Brad now prove this business doesn't rely on you!" I employed sales staff and I set out to prove that this business did not rely on me!
To cut a long story short for the past 18 months my self and the braaap team have been working flat out with DC strategy to build the braaap franchise model!


Now we are ready to roll out the network! we are currently recruiting passionate franchisee's to join the braaap team!

No experience necessary, Passion is required!

Bring it on!

Thanks heaps for reading!

If you have any questions please shoot me an email on sales@braaap.com.au or 1300braaap

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