Its been a huge month here at braaap and I've just arrived back from a trip to the USA, where I spent time with Australian V8 Supercar Champion and NASCAR star Marcos Ambrose.
Marcos is a Local boy from Launceston and has made it big time racing cars, NASCAR has the largest fan base for any motorsport on the Planet. Marcos now lives in Charlotte -the heart of Nascar.
It was awesome to go and spend time in Charlotte, I got a look through some NAscar workshops and we checked out the local Moto Scene.
We went to a local arenacross, 480 riders! the sport is Huge in the US!
So you ask what is our plans for braaap USA????
The grand Vision is to roll out franchised stores across the USA as we are doing in Australia, to build the sport of superlite and to develop the racing and riding community of the superlite industry.
Stage 1 of our roll out is very focused on becoming the number 1 superlite team, we have a truck and 40ft trailer all wrapped in braaap colours, we are developing great contingency programs for the race events and are speaking to some of the best riders on the planet to build a race winning team, Marcos is a racer at heart and his words to me were "we need to win Vegas" "Give me a list of riders who could win" "lets build the number 1 team"
We have a great operational team in the USA, every one has motorsport backgrounds and is so pumped to be braaapn it up.
We will be very focused on event based retail and marketing and Online for the first 6 months.
We have a huge amount of spares parts to make sure we an offer the best service in the moto industry, and can back up every bike we sell.
We will sign up only a select amount of dealers, although Ive had enquiries from many dealers already we cant just have any one, we dont just want to sell bikes, our mission is to develop the sport of superlite riding and racing.
So its all go!
Check out braaap TV from the braaap USA HQ with Marcos Ambrose and myself.
http://www.youtube.com/watch?v=uYle6ZK5zzQ
Ill keep you all posted!
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